PREMIER SPORTS ADDS LALIGA TO EVER GROWING FOOTBALL COVERAGE
- Premier Sports has secured the rights to LaLiga in the UK & Ireland
- Spain’s LaLiga joins Premier Sports stellar line up of football coverage
- El Clásico between Real Madrid and Barcelona back on TV on March the 2nd
- Premier Sports to provide a special offer to new customers
Premier Sports has secured the rights to Spain’s LaLiga with coverage set to begin this weekend on UK TV. The broadcaster will air four games per round across Premier Sports 1 and 2 via Sky, Virgin and the Premier Player online.
Premier Sports will also broadcast the weekly magazine programs LaLiga World and the LaLiga Show as well as a weekly highlights show featuring all the action from every game.
This announcement follows Premier Sports’ recent acquisitions of Italian Serie A, Dutch Eredivisie and the Chinese Super League with at least 14 live football games expected to air across the network every weekend.
LaLiga offers the chance for UK viewers to watch the best of Spanish football again on television featuring Spanish giants FC Barcelona, Real Madrid, Atlético Madrid along with some of the best footballers in the world such as Lionel Messi, Gareth Bale, Antoine Griezmann and Luis Suárez.
Melcior Soler, Audiovisual Department Director, LaLiga said: “We are delighted to be welcoming Premier Sports to the LaLiga family. Thanks to this agreement the best league in the world can be enjoyed across multiple broadcast platforms in the UK & Ireland. We are only days away until Real Madrid CF and FC Barcelona meet in El Clásico and Premier Sports viewers will have one of the best seats in the house for the most anticipated fixture in world football.”
Richard Sweeney, CEO of Premier Sports commented, “We are delighted to be bringing coverage of LaLiga to our channels and add to our existing line-up of top football leagues from around the world. This addition makes Premier Sports a must have channel for football fans and underpins our drive to bring even more exceptional value to our customers as we continue to build our brand.”
The arrival of Spanish football adds more great content for Premier customers already enjoying every game from the PRO14 rugby, Serie A, the biggest Scottish Cup games and NHL. Premier Sports are offering new customers a welcome offer giving them the chance to subscribe to Premier Sports on the Sky or Player Platform at the reduced rate of £5.99 per month with the first month free*.
Premier Sports is available in 16 million UK homes across Sky and Virgin TV platforms and to everyone via the Premier Player while FreeSports is in 22 million UK homes across seven different platforms.